Price: not been announced (estimate around $320,000)
Facts you ought to know and google if you have no clue what they mean- I know I do it all the time: front-mounted 651 hp 6.3-liter V12, features Ferrari’s first all-wheel-drive system which is said is a unique design that weighs 50 percent less than conventional systems, the cargo compartment holds 15.9 cubic feet of miscellaneous things kids hockey sticks, dad's golf gear, mum's shopping bags, grandpa's wheelchair, neighbor's IKEA assemble-yourself desk..
As you may of heard Ferrari just recently unveiled their new take on the growing number of exotic "four-door coupes" on the market today- by launching the Ferrari FF.
Basically, the car that will scream "I am a successful man with a Ferrari.. but not successful enough to get a weekend sports car and, therefore, need to share this one with my wife and three kids".
Ferrari claims that this station wagon has a top speed of 208 miles per hour and that it is able to accelerate from 0-60 mph in 3.7 seconds.
Do not get me wrong, getting to the nearest Home Depot in 10 minutes is extremely impressive but I suggest to leave that job for the Porsche Panamera.
Also, when looking at the company's video regarding the FF, they heavily advertise that this machine can live through extremely snowy and icy conditions. So if you are planning on taking the family for a quick visit to Sears in Alaska- well then this car is for you! Nevertheless, I will admit that the Ferrari's marketing team has done a great job creating the ad for this car. They use classical music to create a feel of nostalgia while at the same time showing all the rough terrains this car can fly through smoothly. With this solely two minute long ad, the marketing team has set an extremely high bar for this machine. In the ad, it was an excellent marketing idea for Ferrari to take their new car to different corners of the Earth in order to not only show the cars capacity but also to connect with a wider target market which is in the end the whole idea behind launching this new car.
However, I am still trying to comprehend this trend of abandoning the true essence of the sports car image (just you and the car connecting with every gear change) and turning it into a, dare I say it- family affair.
As a good friend of mine said- at this time Enzo Ferrari is probably rolling in his grave can you hear him rolling? cause I sure can.
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