PETA has its own special way of getting people's my attention. One of their campaigns that gets the most attention is the " I'd Rather Go Naked Than Wear Fur" campaign. Why? Well because they are smart enough to enlists attractive very very attractive celebrities to pose nude for billboard posters. These ads are impossible to miss- it does not matter if you are a man or a woman, your eyes will glue themselves for 10 seconds to the picture and without even reading the text you will know it is PETA's dirty work. They are basing their campaign on the "sex sells" idea in order to draw attention to PETA's values I think many brands follow that idea PETA and as a result it has indeed created a lot of buzz for the organization. If you think about it, all the organization is doing is appealing to our basic animal instinct touché PETA. Still, I do often ask myself as I stand next to a drooling man eying the poster; is this type of person who enjoys ogling naked women going to care about the sufferings of a Bugs Bunny? Further, a lot of people go on the organization website to view these naked photoshoped bodies and, strategically, PETA places several disturbing animal cruelty videos along the way is the message "lust comes and goes, but disgust is forever"?
On their website, www.peta.org, you can view all the celebrity that have endorsed the collection of SKIN campaigns that PETA currently has. There is the "I'd Rather Go Naked Than Wear Fur" campaign, the Ink Not Mink campaign, Bare skin not Bearskin, the Save the Seal campaign save the octopus, save the bum with the guitar walking on Boylston St the list is endless. The idea to have so many famous celebrities endorsing their SKIN campaign has helped PETA become very successful and less crazy eye looking. Suddenly throwing paint on fashion designers is actually trendy.
My PETA moment no, I did not pose nude happened over Christmas break when I went to visit my family in St Petersburg I am not allowrd to complain about it being cold in Boston.
As soon as I stepped out from the airport the fur cadaver extravaganza began robbing in my face. Every single woman in Russia posses some sort of fur piece. It can be everything from a mink coat to a fox vest or a hat made out of her husband.
Personally, I am an animal lover you can say that in English without sounding gross, right? but I am also a fashion lover and Russian on top of that. Of course the dilemma grew as I tried on fabulous silver fox vests when I was in one of the fur stores on Nevskij Prospekt there are 8 women for every man and 5 fur stores for every woman in Russia but I tried to resist myself from temptation. I felt like an alcoholic going to a wine tasting session that never actually got to purchase a bottle. The extreme physical or mental suffering!
Nevertheless, I held my promise to the animal kingdom and returned to Boston empty handed.
Then, later, I decided to visit Filene's basement for some bargain hunting that's after I typed, printed and signed a contract with myself stating I am no longer allowed to spend money on clothes and as I was roaming the halls of amazing brands mixed with mockery pieces, I came face to face with what I believed was the enemy of all Russian women- FF not the Ferrari station wagon Faux Fur.
I began to wonder if maybe, just maybe I should try on the horrendous thing hanging on the hanger staring me up and down.
I swallowed my Russian pride and decided to try on the gray ball of fur.
Well let's just say I ended up purchasing two pieces of faux fur and honestly.. I love them both.
They are soft, stylish and best of all -my conscious feels good I do not need to go to church on Sunday
The importance is to find a brand that specializes in faux fur. Good quality faux fur might be pricier but it will definitely look and feel great!
Remember: If I as a Russian am willing to wear faux fur- so should you!
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