Marketing is everywhere: Mercedes Benz

It does not matter if it is an A class, a C class or a D class or a Q class, a H class or a Z class, Mercedes-Benz marketing team always ends up on top with their brand campaigns.

Mercedes-Benz marketing strategy has always been brilliant in Europe. However, in the United States it has reevaluated its branding technique. What was once centered on the safety, luxury and precision engineering of the car has now changed to a more life style oriented strategy.

Finally, Mercedes is now focusing on presenting the more fun loving, approachable and energetic side of their brand I think there comes a time when we all get tired of the image the mob wannabes gave the brand with their black tinted ‘92 D class.

Mercedes needed to reevaluate their strategy with the increase competition in the luxury car industry with companies such as BMW and Audi as well as the changing consumer attitudes older men wanting to feel cool without the need to drive a mustang towards the brand. This changing marketing evolution, I believe, is due to the expansion of the brands target market. No longer does it only include baby boomers and the man with the gold aviators, dark mustache and sleek back hair but now it includes individuals twenty five to thirty five years old. Mercedes provides its customers with competitive prices, superb customer service, excellent machines and above all brilliant marketing campaigns.

Below I am posting some Mercedes ads that have recently come out. Watch these on a large TV screen Samsung 64’’ class/ 1080p/ 600Hz/ 3D Plasma HDTV and the surround sound system on in order to receive the full Mercedes-Benz advertisement experience.

This is one of my absolute favorite ads- can you feel the thrill?... anyone?